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Papers On International Business
Page 3 of 947
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Marketing A New Software Product In Great Britain
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A 5 page marketing plan for the development and marketing of software by a British company. While competition is increasing in all world markets, that in Great Britain is higher than most—many would-be global businesses use Britain as a 'launching pad' for globalization, crowding the local economy with available choices in all market segments. Software companies of non-American origin have had difficulty in gaining market share, but British business is more adept at relationship marketing with British citizens. Use of the Internet is encouraged, as is narrowly targeted print advertising. Bibliography lists 6 sources.
Filename: Britmark.wps
Apple and Saudi Arabia: Time To Move
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Apple and Saudi Arabia: Time To Move: A five-page analysis of how a U.S. company, in this case Apple Computer, Inc., should go about entering a new market in a foreign country, i.e., Saudi Arabia. Included are economic, cultural and political climate in Saudi Arabia and the history and financial condition of Apple Computer. Cites four sources.
Filename: 99apsau.rtf
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