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Papers On Marketing Case Studies
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Celeron and Pentium II Processors
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A 5 page paper discussing the difference between the two processors. For the most part it appears as though the only difference between the two may be that the Pentium II is ever so slightly faster, and the Celeron is generally much less expensive. Bibliography lists 7 sources.
Filename: RApentium.wps

Intel & Microsoft -- The Pricing Strategies of Industry Leaders
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A 16 page research paper on Intel's pricing strategy with regard to Pentium chips and Microsoft's pricing strategy regarding Windows and other products. Manufacturing costs, marketing factors, and the competitive environment are all taken into account as the writer discusses Intel's historic pricing patterns and makes predictions for the future while doing the same for Microsoft as well. A number of specific pricing examples and statistical data is provided. Bibliography lists 15+ sources.
Filename: Pentpric.wps

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