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Papers On Marketing Case Studies
Page 7 of 495
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Adventurous Traveler Bookstore: An Analysis of a Mail Order Business
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An 18
page paper which discusses the mail order business called Adventurous Traveler
Bookstore. The paper discusses the history of this business, and also provides a SWOT
analysis of the company. Adventurous Traveler Bookstore is a mail order business begun
in 1994. It worked primarily on the Internet and then was severely challenged by the
presence of Amazon.com. Through various approaches to marketing, this company has
passed the threat and continued on the road to success. Bibliography lists 8 sources.
Filename: RAadtrbook.wps
The Body Shop International / Corporate and Business Level Strategies
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This 5 page report discusses the separate corporate and business level strategies of this popular and trend-setting cosmetics and toiletries company. Once one of the most avant-garde in “politically correct” employment and marketing strategies, the company has had to struggle with a number of strategic issues as it determines its response to the marketplace of the new millennium. Bibliography lists 5 sources.
Filename: Body.rtf
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