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Papers On Miscellaneous Issues In Business
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MOBILEMEDIA BANKRUPTCY AND A SWOT ANALYSIS
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This 5-page paper focuses on the 1997 Chapter 11 (bankruptcy) filing of MobileMedia Corp. The paper features a SWOT analysis to help describe how and why MobileMedia had to declare bankruptcy. Bibliography lists 3 sources.
Filename: MTmoswot.rtf

MARKETING STRATEGIES AND SOAP SUDS
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This 15-page paper examines marketing theories such as the 4 Ps and SWOT as they pertain to a specific product which is, in this case, laundry detergent. The paper defines the theories and uses them to help market the detergent. Also included is financial information about Proctor and Gamble as an example of an income statement. Bibliography lists 4 sources.
Filename: MTmarsoa.rtf

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