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Papers On Theories & Theorists
Page 14 of 73
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British Telecom; Advertising So the Audience Understands the Message
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This 5 page paper looks at the way British Telecom are advertising and discusses this with reference to the following quote “New theory suggests that customers does not merely decode an advertising message, but creates or co-creates the message”. The bibliography cites 8 sources.
Filename: TEBTaudi.rtf
Business Communications within a Conceptual Context
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An 8 page paper
discussing accepted concepts and theories of communications management and suggesting an
alternative approach. A foray into a "do it yourself" approach can negate the benefits of theory,
but it is practical and obvious benefit that organizations need in today's intensely competitive
environment. The common approach has been to design programs around extant theory; this
approach can be used to formulate a base of practical application to which theory can then be
applied. Includes a list of 30 communications concepts. Bibliography lists 6 sources.
Filename: KSbusCommCon.wps
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